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Experimentation Program Management – ConversionXL, Ben Labay
Experimentation programs are focused on developing an experimentation culture that supports running continuous research and testing efforts in order to decrease innovation risk and improve business and customer goals.
To consistently innovate, your organization must promote a culture of experimentation, and make experimentation an integral part of every day’s work.
However, the practice of experimentation can go way beyond optimizing websites. That is why it’s important to learn the frameworks, tools and rituals that can help you and others in your organization embrace experimentation.
Introduction video (5 minutes)
What are the four pillars of an experimentation program?
This course is essential for you if…
You are struggling with:
- Buy-in from leadership
- No measurement of key metrics and KPIs
- No development or data resources for the testing program
- Even successful tests aren’t implemented
- Poor ideas or test quality
- Low test velocity
- Affecting change in your organization
These struggles are addressed by better program management. Understanding the principles and tools of experimentation program management will make it more effective, and fun. This will help you elevate your program and your career.
After taking this course you will…
- Clearly understand the pillars of experimentation programs and how to scale them to your needs.
- Have the program management tools to help manage the tension between risk and reward, between complexity and business objectives.
- Evaluate the program needs according to business goals and expected outcomes with the right set of questions.
- Communicate the outcomes more effectively to increase engagement from broader team.
Your course curriculum
EXPERIMENTATION PROGRAM MANAGEMENT
You are already convinced…but is your boss? Is your leadership bought into CRO and experimentation? This lesson speaks to the WHY, not the what or the how, so you have the context and language to elevate experimentation within your career and your organization.
- Be able to make a strategic case for experimentation (from a CMO/CPO vs CEO perspective)
- Understand the limitations of data and how experimentation ‘data’ is different
- Contextualize experimentation by understanding it’s history, differentiation from testing and CRO, and it’s goals, benefits, and principles
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