Master Business Testing – Dr. Alex Osterwalder

$63.00

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Master Business Testing – Dr. Alex Osterwalder

$63.00

Proven methodology introduced in our latest Strategyzer series book Testing Business Ideas

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Master Business Testing – Dr. Alex Osterwalder

Learn How to Test and Validate Your Business Ideas With Real Customers

Are you attempting to find a product marketplace match so that you can begin selling? Or seeking to determine what challenge to spend money on next?

  • Learn a clean and realistic manner to check and de-rlsk your commercial enterprise ideas
  • Create a shared language for trying out to your organization
  • Pairs with the Business Model and Value Proposition Canvases

The proven methodology introduced in our latest Strategyzer series book Testing Business Ideas

20 engaging exercises & practical case studies, 13 downloads, 3+ hours of video learning, in 9 lessons on 7 essential topics.

Detailed Course Outline

Module 1

Introduction to Testing

Introduction

14 min

  • Welcome
  • Learning Objectives
  • Explore & Exploit
  • Types of Innovation
  • Why Business Ideas Fail
  • Reduce Risk & Uncertainty
  • High Risk or Low Risk?

Testing Components

25 min

  • The Big Picture
  • Hypothesis
  • Experiments
  • Evidence
  • Insights
  • Evidence or Insights?
  • Take Action

Module 2

Hypothesis

Hypotheses

22 min

  • Case Study: LifeTree Bank
  • Extract Hypotheses
  • Prioritize Hypotheses
  • Practice: Prioritize Hypotheses
  • Refine Hypotheses
  • Practice: Refine Hypotheses
  • Debrief: Refine Hypotheses
  • Case Study: Owlet
  • Practice: Extract Hypotheses
  • Debrief: Extract Hypotheses
  • Your Turn

Module 3

Experiments

Experiments

38 min

  • Test Card
  • Choose Experiments
  • Strength of Evidence
  • Types of Experiments
  • Design Good Experiments
  • Choose the Right Metrics
  • Set Success Criteria
  • Mix of Experiments
  • Practice: Desirability Experiments
  • Debrief: Desirability Experiments
  • Practice: Viability Experiments
  • Debrief: Viability Experiments
  • Your Turn

Module 4

Learning

Evidence

16 min

  • Learn from Experiments
  • Collect Evidence
  • True- or False?
  • Synthesize Evidence
  • Practice: Write an Observation
  • Debrief: Write an Observation
  • Your Turn

Insights

5 min

  • Generating Insights
  • Practice: Learn from Evidence
  • Debrief: Learn from Evidence
  • Your Turn

Module 5

Take Action

Take Action

22 min

  • Four Types of Actions
  • Take Action for Evidence that Supports Hypothesis
  • Take Action for Evidence that Doesn’t Support Hypothesis
  • Take Action for Unclear Insights
  • Take Action for New Insights
  • Quiz: Confidence Level
  • Quiz: Take Action
  • Practice: Pivot
  • Debrief: Pivot
  • Your Turn

Module 6

Manage

Manage

25 min

  • Measure Progress
  • The Progress Board
  • The Innovation Project Scorecard
  • Progress in Practice
  • Practice: Innovation Scorecard
  • Debrief: Innovation Scorecard
  • Your Turn

Module 7

Present

Present

28 min

  • Presentation Components
  • Presentation Best Practices
  • Presentation Template
  • Owlet’s Presentation
  • Your Turn

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