Product Launches – ConversionXL, Morgan Molnar
After taking this course you’ll…
- Know how to set realistic launch goals that motivate your team and focus their efforts.
- Be able to develop a go-to-market strategy, including defining your audience, messaging, pricing strategy, and more to maximize your chances of successful product-market fit.
- Know how to enable your teams with the right training, resources and content to sell and market your new product successfully.
- Be able to manage the execution of sales and marketing activities leading up to launch day and beyond, so your launch goes off without a hitch.
- Know how to track the right metrics and report on your launch progress with confidence so you can WOW your leadership team.
This course is essential for you if…
- You are a product marketer looking to better your skills and become a product launch master.
- You are involved in launching new features or products that are expected to deliver higher deal sizes or contribute a new growth lever for the company.
- You want to increase the effectiveness of your product or feature launches.
- You have launched small features in the past but want to up-level your knowledge for larger, higher-value products.
This course is NOT for you if…
- You are not involved in launching new products.
- You don’t want to increase the impact of your launches.
- You don’t have any new products or features releasing in the next year.
Your course curriculum
Learn the difference between a feature vs product launch, market vs customer launch, and soft launch vs GA launch.
Learn the difference between:
- product launches vs feature launches
- market launches vs customer launches
- soft launches vs general availability (GA) launches
Learn how to align your launch goals with the overall business strategy and get executive buy-in for your launch plans.
- How to align your launch goals with the strategic goals of your company
- How to set short term goals for your launch program
- How to get executive buy-in along the way
Learn how to leverage market intelligence to make key decisions about your target audience, product name, pricing strategy, and more.
- Learn how to choose the right name for your product/feature
- Learn how to create the product messaging
- Learn how to determine a launch timeline
Learn how to manage the execution of sales and marketing activities leading up to launch day and beyond.
- Choose the right launch tier & accompanying launch tactics
- Delegate & hold your partners accountable for their part of the launch using the DACI framework
- Manage the execution of all the launch activities
Learn how to track the right metrics and report on your launch progress with confidence, so you can WOW your leadership team.
- Determine the right metrics to track
- Create a reporting cadence for leadership
- Validate product-market fit
Only today, Product Launches – ConversionXL, Morgan Molnar – Price $367. You will be supported lifetime. Don’t forget to sign up to receive the email, and earn even more rewards.
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