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TURNING SEARCHES INTO TRAFFIC – Justin Borge.
Intro to Course
1. Getting Set Up
A Note on Free Trials
Ahrefs Keyword Research Overview
2. Identifying Your True Competitors
Ask Your Client Directly (using these questions)
Use Sparktoro to Find Sites Your Audience Trusts
Use Ahrefs to Find Competing Domains
3 Creating a Master List of Everything Your Competition Ranks For
Exporting (Relevant) SEO Data Per Each Competitor
Adding the Data to Google Sheets, Removing Duplicates and Organizing
Stylizing, Formatting, and Making the Data Readable
How to Interpret The Master List (and put it to good use)
4. Planning Your Marketing Funnel Around Easy-To-Rank-For Keywords
Importing Your Master List Into Ahrefs to Make it Filterable
Resource: Save this Funnel Image
Applying Informational Intent Filters and Exporting Back Into Google Sheets
Applying Commercial Intent Filters and Exporting Back Into Google Sheets
Organizing the Data and Making Each Tab Readable
5. Creating an Expert-Level Content Strategy
How to Plan a Topic Cluster Using Your Completed Spreadsheet
6. Estimating ROI in SEO and Content Marketing
Using the ROI Calculator
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